Informer's World

· Human interest -commercials need to spark the audiences interest.



· Show off - What makes your product unique? Tell the audience!


· Style - humour is good, only if it's funny. I want to sell the product not boast about something completely different.



Credit to the person above; had to write an essay on this question and based it on what he/she wrote.

Here it is:

A commercial is a paid advertisement or promotional announcement that is made to convince the consumer to buy a good or service. Commercials are on the Radio and Television. Some commercials are funny, and some are thought provoking. The main objective of a commercial is to make a product if they are selling good or service. The T.V. program will allow the commercial to advertise so they can make profit out of making they're program.

First of all, one good quality of a good commercial is human interest. To spark human interest it is a good idea to relate to the target of your commercial. For example, a person might be obsessed with eating out. A commercial will display food that looks delicious to make the person want to go to the restaurant. The commercial should apply to their feelings make them feel good about themselves or sympathetic.

Next, another favorable aspect of a commercial is to show off your product or service. You want your audience to know what makes your good or service unique. The audience should be informed about what the product does and how it is useful. The products picture or description should be the best quality possible. It is a good idea to exaggerate in how well the product performs in meeting needs or wants.

Lastly, a valuable attribute of a good commercial is style. The commercial can be humorous but only if it is funny. You must also keep in mind to not boast about something completely different; the point is to get consumers to buy the product. If there are actors in the commercial it is a good idea for them to be attractive and appear successful. And fonts in the commercial should look good and things said about the good or service should be respectful towards everyone.

If it weren't for making profit commercials would not exist. They can sometimes be the sole reason for success in a business. Commercials can be so bad that they can persuade the audience not to buy the given product. If the commercial is interesting, informing, and funny, sympathetic, or meaningful the commercial will probably be successful in selling the good or service.